Results & Rave Reviews

​We are told to believe in ouselves and follow our dreams. We're told that if you do what you love, you'll never wor a day in your life.

Setting oneself up for success takes alignment of both personal and professional vision. The path can be filled with everything from rapid successes to surprising challenges to self doubt at times. Conquering these situations doesn't have to be a solo effort. Armando sits at the table with the voices in your head, eases your current day stress and helps you focus on your current state, your inner strengths and establishing the best self-driven path. It's one thing to be told to follow your dreams but the bigger challenge is figuring them out. Armando has a natural ability to coach you through the process the same way any athlete would expect from a trainer. He gets it.

Javi SanchezDirector of Events for Lifetime
Charlie NaranjoRetired Police Officer, Entrepreneur, Advocate, Author

​My foundational coaching call with Armando was simply spectacular. Armando helped me discover hidden aspects of my psyche that were preventing me from achieving my full potential, and he also suggested real-world solutions to aid me in overcoming these mental barriers.

Armando’s coaching approach is simple, insightful and direct. His method is both rational and profoundly revealing. The foundational coaching call was like psychotherapy on steroids but without all the lost time and senseless psychobabble.

If you are finally ready to get out of your own way. If you are seeking meaningful and transformational change in your life, then Armando Cruz is the coach for you.

Armando has been a true blessing in my life. He has kept me grounded, clear, and focused on what's important to me...not to him. I continue to have so much clarity around the patterns in my life that are no longer serving me and Armando isn't afraid to challenge me or call me out when I retreat to old ways that aren't in my highest vision for myself! He has helped me with my life, my capacity and potential as a person, and my business from a mental and emotional standpoint that most coaches run away from. He's the real deal as a coach, but more importantly he is a genuinely kind, giving, and supportive human being. Thank you Armando for holding space for me to do the inner work on myself so that I can live my life as my best self!

Christine WilbornAleda Fitness Owner, Balance Specialist
Robert CastilloOwner of Hustle Heart Brand, Thunder Athletics

Coming into the program I was struggling on a personal level. I had to find myself. I had to find what made me tick -  Joy, Efficiency, Authenticity. Armando helped me discover and define those words for myself.

Bringing joy to those I touch through DJing, teaching, and sports has always been my motivator. Efficiency was a key piece in helping me better understand myself. Armando helped guide me to understand what was missing and who I needed to be and what I needed to do in order to be more efficient. Finally, authenticity is the greatest version of me, my genuine self. It's who I am when I'm most confident and happy.

My favorite part of the coaching relationship and what is very unique is how Armando listens and analyzes what I've shared and then works with me to help me find what the real issues are and how to solve them. Armando allowed me to find my path by asking precise questions that allowed me to overcome the obstacles in my path. He moved the roadblocks and gave me a solid foundation for personal growth.

This program is for someone who knows what they want but doesn't know how to get it. As an entreprenuer there are so many distractions and excuses to not get what you want done. Once you know how to operate in the best form of you, then your life becomes easier and more joyous.

Thank you Armando for your dedication and commitment to helping me grow.

I’ve been going thru a lot in my personal/ family life…it has been one of the toughest times in my life, especially because I have two beautiful, amazing, little girls that no longer live with me and I don’t get to see them nearly as much as I would like. To give you an idea of how bad things got, I usually workout 1 – 2 times a day, 5 to 6 days a week, I ate healthy meals all the time, approximately 8 – 10 times per day…I’m big into fitness and I even own/ operate a company that sells bodybuilding supplements and fitness equipment, as well as help others with their fitness goals. Anyhow, the first couple of weeks I completely quit eating, I lost 25 lbs in two weeks, started having health issues and I would go days without sleeping…not to mention I was severely depressed.

Well after about two months or so of hell, I came across Armando Cruz’s Face Book page…I really liked his posts, so I thought I would message him and see if he could help. I’ll be completely honest, at first…I was very frustrated and probably even short with him. I guess my situation was so bad, I was expecting him to have all the answers, as well as tell me what to do…well, he explained to me that is not what he does…he simply wanted me to figure out what I really wanted and he would help me get there. The more I thought about it, the more sense it made. So after a few private messages back and forth, he asked if I would be interested in speaking to him on the phone…I was very nervous, mainly because I was such a mess and I never talk to anyone about my personal life, albeit, I’m putting it out there now for all of FB to see. Plus, I initially thought it was some sort of sales gimmick and the guy really could care less what I was going thru…well I was dead wrong!

We spoke for over an hour on the phone, he took his time, put me at ease, listened and genuinely cared. He certainly gave me a lot of clarity and great advice. Also, he made me really think about things and to figure out what I really wanted, instead of just reacting to my current situation with emotions. His friendship and help didn’t stop there…he still messages me periodically to check-in to see how I’m doing and to keep me on track.

It still amazes me how a complete stranger has become a better friend and has helped me more than practically everyone I know. If you (male or female) are going thru a rough patch in your life, with respect to your relationship/ family, business or life in general…I implore you to send Armando Cruz a short message, you’ll be glad you did! Thanks Armando!

Ron DeLucasBusiness Owner